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Nov. 22, 2013

AJGA names New Era official hat

New Era Cap Company, Inc., the official hat of Major League Baseball and the National Football League, is now the official hat of the American Junior Golf Association (AJGA) starting in the 2014 season. New Era will also host the New Era Championship, July 14-17, 2014, a new tournament to be held annually in the Buffalo area.

“We are excited to bring New Era headwear to our membership through 2018,” AJGA Director of Purchasing Chris Larson said. “Our members, parents, volunteers and supporters will be introduced to the quality, innovation, technical fabrics and lifestyle that is New Era.”

Proceeds of the new partnership will be used to endow a New Era Achieving Competitive Excellence (ACE) Grant. The goal of the ACE Grant program is to give top-flight golf opportunities to young golfers regardless of financial resources.

“New Era has a long history of producing innovative, performance headwear for athletes all over the world,” said Darrell De Bey, senior director of global licensing for New Era. “It’s a natural fit to bring our knowledge and expertise to the next generation of golf talent through the AJGA.”