Sportswear manufacturer expands AJGA support
BRASELTON, Ga. — The American Junior Golf Association has announced that adidas Golf, an industry leader in innovation, technology and performance apparel and footwear, will continue its support of junior golf by joining Rolex as an AJGA Premier Partner and serving as the Official Apparel and Footwear of the AJGA. Since January 2016, TaylorMade-adidas Golf has served as the AJGA’s National Sponsor.
“We are proud to have adidas’ additional support as a Premier Partner of the AJGA,” said AJGA Executive Director Stephen Hamblin. “We’re excited about the dedication adidas has shown to junior golf and the AJGA over the years and look forward to our membership and staff being outfitted with the best in performance golf apparel and footwear for many years to come.”
As the Official Apparel and Footwear of the AJGA, adidas will provide performance golf polos at more than 115 AJGA tournaments in 2017. For the first time in AJGA history, adidas will provide t-shirts at all Junior Golf Hub Preview Series events, tournaments that are designed for first-time AJGA players looking to earn a college golf scholarship.
adidas will also provide uniforms for the AJGA’s full-time and intern staff and serve as the AJGA’s Official Outerwear, Footwear, Sock and Belt provider.
“As adidas continues to invest in the game of golf and support its growth, we are thrilled to extend our relationship with the AJGA” said Jeff Lienhart, Executive Vice President of adidas Golf. “As part of this long-term partnership, we will deepen our commitment to junior golfers and the future of the sport.”
In 2016, adidas Golf served as the Official Apparel of the ACDS Junior All-Star Series and supported the TaylorMade-adidas Golf Junior at Innisbrook hosted by Justin Rose, The Junior PLAYERS Championship presented by TaylorMade-adidas Golf, the Sergio Garcia Foundation Junior Championship and the AJGA’s inaugural ACE Grant Cup fundraising tournament. Along with TaylorMade’s increased support, adidas Golf provided members with shoes, apparel and fitting opportunities.
About the adidas Group
The adidas Group is a global leader in the sporting goods industry, offering a broad portfolio of footwear, apparel and hardware for sport and lifestyle around the core brands adidas, Reebok, TaylorMade and Reebok-CCM Hockey. Headquartered in Herzogenaurach, Germany, the Group employs more than 55,000 people across the globe and generated sales of around € 17 billion in 2015.