BRASELTON, GA – The American Junior Golf Association and Lamkin Grips have announced a four-year partnership naming Lamkin Grips as the Preferred Grip Partner of the AJGA.
Lamkin Grips has successfully continued a legacy that began more than 90 years ago with vast worldwide expansion that includes customers and factories around the world and have become the category leader in performance driven innovation. Lamkin Grips is one of the most trusted and dependable brands in golf and a leading provider of golf grips to premium club manufacturers, Tour players, golf professionals and millions of golfers worldwide.
“We are very excited to begin this opportunity with the AJGA and become a part of their world-class events,” said Chris Elson, Lamkin Grips Vice President of Global Sales & Marketing. “There are going to be many new opportunities to connect with the next generation of golf and we’re looking forward to see how we can grow this partnership.”
Lamkin Grips has partnered with the AJGA to become involved on multiple platforms. Lamkin Grips will provide mixed sets of grips for prizes throughout the year at AJGA Junior-Am Fundraising series events and will be onsite at a number of those AJGA Junior-Am Fundraising events. All AJGA members and families will have the opportunity to shop a special discount offer to use toward Lamkin Grips merchandise.
On social media, Lamkin Grips and the AJGA will partner together to launch a year-round social media platform highlighting stories of current and former AJGA players leaving their fingerprint on the game. Featured players and stories will focus on those who are working to grow the game, do charitable work and make a difference in their community outside of scores and results.
The social program is modeled after Lamkin Grips’ Fingerprint technology. The fingerprint micro-textures deliver a smoother surface feel by distributing patterns throughout the grip’s surface. Lamkin Grips technology eliminates the need for coarse and aggressive textures typically used in grip surfaces to deliver traction.
Beginning in 2020, Lamkin Grips will also become the title sponsor of the Lamkin Grips AJGA Preview Championship.
“We are thrilled to welcome the support of Lamkin Grips to so many different platforms of the AJGA.” Said AJGA Chief Business Officer Jason Etzen. “Lamkin Grips are one of the most trusted brands in golf and we’re looking forward to providing this product to our members and supporters.”
About Lamkin Grips
Lamkin Grips' golf heritage dates back to 1925 when founder Elver B. Lamkin began manufacturing golf’s first leather grips. Today, the family-owned business delivers the industry's widest assortment of performance-enhancing golf grips that continue to earn loyal customers worldwide. Through their ongoing dedication to unequaled product quality, service and support, Lamkin Grips is passionately committed to connecting golfers to a more confident, consistent and enjoyable game.
About the AJGA
The American Junior Golf Association is a 501(c)(3) nonprofit organization dedicated to the overall growth and development of young men and women who aspire to earn college golf scholarships through competitive junior golf. The AJGA provides valuable exposure for college golf scholarships, and has an annual junior membership (boys and girls, ages 12-19) of more than 7,000 members from 50 states and 60 foreign countries. Through initiatives like the Achieving Competitive Excellence (ACE) Grant, a financial assistance program, and Leadership Links, a service-oriented platform that teaches juniors charitable-giving skills, the AJGA fosters the growth of golf’s next generation.
TaylorMade and adidas are the AJGA’s National Sponsors, supporting the AJGA for more than 25 years. TaylorMade has served as the Official Ball of the AJGA since 2016. adidas has been the Official Apparel and Footwear of the AJGA since 2017. Rolex, in its fourth decade of AJGA sponsorship, became the inaugural AJGA Premier Partner in 2004.
AJGA alumni have risen to the top of amateur, collegiate and professional golf. Former AJGA juniors have compiled more than 900 victories on the PGA and LPGA Tours. AJGA alumni include Rickie Fowler, Sergio Garcia, Dustin Johnson, Phil Mickelson, Patrick Reed, Jordan Spieth, Justin Thomas, Tiger Woods, Paula Creamer, Ariya Jutanugarn, Cristie Kerr, Stacy Lewis, Brittany Lincicome, Anna Nordqvist, Inbee Park and Lexi Thompson.