AJGA and Marie Birdie announce landmark five-year partnership to empower young female golfers

Elevating opportunities for elite female junior golfers in their final year of high school
Las Vegas Golf Club - 2022

The American Junior Golf Association (AJGA) is proud to announce a five-year partnership with Marie Birdie, a premier girls’ golf and lifestyle apparel brand, marking a significant commitment to advancing opportunities for young female golfers. Marie Birdie will become the title sponsor of the Marie Birdie Senior Girls Championship, bringing together some of the top female junior golfers for an elite competition at Las Vegas Golf Club in Las Vegas, NV, from December 6-8, 2025.

The Marie Birdie Senior Girls Championship is designed specifically for female junior golfers in their senior year of high school who are not yet committed to a college or university, the Marie Birdie Senior Girls Championship provides a valuable opportunity to gain exposure and compete at a high level as they prepare for the next stage of their careers—whether in college golf or beyond.

Since its establishment in 1978, the AJGA has played a significant role in shaping the landscape of junior golf, offering young athletes the opportunity to develop and showcase their skills. By creating competitive opportunities that lead to collegiate scholarships and professional careers, the AJGA continues to set the standard for junior golf excellence.

Marie Birdie shares this commitment by ensuring that young female golfers not only have access to elite competition but also feel confident and empowered on the course. As the title sponsor of the Marie Birdie Senior Girls Championship, the brand will bring stylish, high-performance clothing to junior golfers nationwide, reinforcing its mission to blend fashion, function, and confidence in the game.

“We are thrilled to partner with Marie Birdie in our mission to provide world-class opportunities for junior golfers. With their dedication to empowering female athletes through innovative and stylish apparel, this partnership will not only enhance our players’ experience but also help champion the next generation of female golfers.”
Patrick Cansfield, Director, Development at the AJGA

The Marie Birdie Senior Girls Championship will feature a field of up to 78 talented young golfers, providing a premier platform for competition and player development. The AJGA and Marie Birdie will collaborate to enhance the event experience and explore additional opportunities for growth throughout the agreement’s duration, extending into 2029.

Marie Birdie and AJGA share a commitment to growing the game and expanding meaningful opportunities for young female golfers, ensuring every player has the chance to excel.

"This partnership with AJGA is a game-changer for Marie Birdie. Junior golf is at the heart of everything we do, and teaming up with AJGA allows us to support and inspire the next generation of female players. It’s more than just apparel—it’s about creating opportunities, building confidence, and making sure every girl feels seen and celebrated in the game. We’re proud to be part of a movement that’s shaping the future of girls’ golf."
Rebekah Alfond, Owner and CEO, Marie Birdie

This five-year commitment reinforces AJGA and Marie Birdie’s dedication to developing golf’s next generation, creating meaningful experiences, and paving the way for young female golfers to succeed both on and off the course.

Together, the AJGA and Marie Birdie look forward to making a lasting impact on the future of girls’ golf, empowering the next generation of athletes to excel both on and off the course.

For more information on the Marie Birdie Senior Girls Championship and the AJGA, please visit ajga.org or contact Lily Joyce (ljoyce@ajga.org) in the AJGA Communications Department.

About Marie Birdie

Marie Birdie is redefining girls’ golf apparel with bold designs, size-inclusive fits, and a commitment to empowering young players. Built to fill the gap in stylish, well-fitting options for tweens and teens, Marie Birdie blends performance, personality, and confidence. More than a clothing brand, Marie Birdie is a community—partnering with pro shops, hosting junior events, and inspiring the next generation. Golf fashion should be as fun and fearless as the girls who play, and Marie Birdie is here to make that happen.

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