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adidas Becomes a Premier Partner to Support the Next Generation of Golfers

<i>Long-time AJGA partner continues its commitment to supporting junior golf</i>
adidas flag  - 2025 - adidas Junior All-Star  (81).JPG

The American Junior Golf Association (AJGA) is proud to announce adidas as a Premier Partner, marking a long-term commitment from one of golf’s most iconic brands. As a Premier Partner — the AJGA’s second-highest level of support — adidas will play a key role in advancing the Association’s mission to develop young men and women who aspire to earn college golf scholarships through competitive junior golf.

“We are thrilled to announce adidas as a Premier Partner of the AJGA. adidas is a leader in performance, style, and innovation — and their support will help us continue to create opportunities for young golfers to develop their skills, pursue college scholarships, and grow as individuals through the game.”
Stephen Hamblin, Executive Director, AJGA

As part of the partnership, adidas will continue to outfit AJGA staff and interns at more than 140 events across the country, helping represent the association’s professionalism and commitment to excellence.

“At adidas, we’re driven by innovation and a commitment to help the next generation of golfers reach new heights. For more than a decade, our continued partnership with the AJGA has strengthened our connection to the sport’s future leaders and athletes who are redefining what’s possible on and off the course."
Jeff Lienhart, President of adidas Golf

“At adidas, we’re passionate about empowering athletes to perform at their highest level and inspiring the next generation to chase their goals. Through our Premier Partnership with the AJGA, we’re able to invest in the future of the game and support the young athletes who represent what’s next for golf.”
Tim McNulty, Director of Sports Marketing, adidas Golf

About adidas
adidas is a global leader in the sporting goods industry. Headquartered in Herzogenaurach/Germany, the company employs more than 62,000 people across the globe and generated sales of € 23.7 billion in 2024.