BMW Official Transportation Provider of AJGA Event


BRASELTON, Ga. – Performance car manufacturer BMW joins the American Junior Golf Association as the Official Vehicle of the Polo Golf Junior Classic, the organization announced Thursday.

“BMW is proud to continue its global commitment to the game of golf through our partnership with the AJGA,” said Darcy Hala, National Marketing Manager for BMW of North America. “We see the Polo Golf Junior Classic as an ideal environment to promote some of our key values such as precision, efficiency and performance.”           

“Matching up BMW with the Polo Golf Junior Classic, one of the longest-running events on the AJGA schedule, is a perfect fit,” said Jason Etzen, AJGA chief business officer. “BMW is a global leader and the Polo Golf Junior Classic features the top junior golfers in the world.”

BMW will provide tournament attendees an exclusive opportunity to test drive a variety of BMW vehicles, including the all-new BMW 5 Series Sedan, BMW X5 with xDrive technology, and BMW ActiveHybrid 7 Series, one of the world’s most dynamic and luxurious hybrid vehicles. BMW will be conducting test drives at the event from November 19-23.

BMW of North America, LLC has been present in the United States since 1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars; DesignworksUSA, a strategic design consultancy in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group’s global manufacturing network and is the exclusive manufacturing plant for all X5 and X3 Sports Activity Vehicles and X6 Sports Activity Coupes. The BMW Group sales organization is represented in the U.S. through networks of 338 BMW passenger car centers, 336 BMW Sports Activity Vehicle centers, 143 BMW motorcycle retailers, 100 MINI passenger car dealers, and 31 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.  Information about BMW Group products is available to consumers via the Internet at:

The American Junior Golf Association is a 501(c)(3) nonprofit organization dedicated to the overall growth and development of young men and women who aspire to earn college golf scholarships through competitive junior golf. The AJGA provides valuable exposure for college golf scholarships, and has an annual junior membership (boys and girls ages 12-18) of approximately 5,000 junior golfers from 49 states and 30 countries. To ensure scholarship opportunities for all junior golfers who have the skill, the AJGA created the Achieving Competitive Excellence (ACE) Grant program to provide financial assistance to young players in need.

Titleist, the AJGA’s National Sponsor, has been the catalyst and driving force behind the Association’s success since 1989. Rolex Watch USA, which is in its third decade of AJGA support, became the inaugural AJGA Premier Partner in 2004. In 2007, after 12 years of support, Polo Ralph Lauren became the AJGA’s second Premier Partner.

In 2010, AJGA alumni have risen to the top of amateur, collegiate and professional golf. Former AJGA juniors have compiled more than 400 victories on the PGA and LPGA Tours. AJGA alumni include Tiger Woods, Phil Mickelson, Stewart Cink, Cristie Kerr, Paula Creamer and Morgan Pressel.

For more information, please contact Katie Wilson ( in the AJGA Sponsorship Department at (678) 425-1743.