Before the 2007 summer season even starts, the American Junior Golf Association is busy preparing the 2008 schedule.
And help is needed.
“We are seeking top-notch companies and golf courses whose goals are the same as those of the AJGA,” said Jason Etzen, executive vice president of corporate partnerships. “We want to provide the best experiences for junior golfers across the nation and help them access the best competition for college scholarships.”
Many referrals to sponsors and courses begin within the AJGA membership and from friends of the association. For example, Jeff Silverstein, a former AJGA parent, was featured in February’s issue of The Link for his wide range of assistance to the association.
Every year Silverstein orchestrates the I.R.I./Srixon Mixed Team Championship hosted by Jim Furyk, a unique format event where juniors participate more for the fun and atmosphere but still have some great competition amongst their peers. The Championship is held at Arizona National Golf Club, which is one of many courses that donate the use of their facilities to the AJGA.
Arizona National Golf Club has been a donated venue for the past four years.
Sponsorship benefits mainly include media exposure and sales promotion. The AJGA represents the best in world-class junior golf. As title sponsor, representatives will be afforded many opportunities to build long-lasting business relationships, enjoy significant national branding and receive national exposure.
Many properties include an AJGA tournament as a part of their overall marketing strategy because of the promotional opportunities with television, internet, radio, print and signage at the event.
Other benefits are hospitality and entertainment options. Many businesses bring guests, employees or clients to AJGA events to see the unique environment and have the opportunity to play a round of golf at a top-notch golf course with a future star of the game.
If you know of a sponsor or golf course which may want to be involved with the AJGA in 2008 and beyond, please contact Jason Etzen at (770) 868-4200 x1746 or by e-mail at email@example.com.