BRASELTON, Ga. – The American Junior Golf Association and Oakley, a sports brand built on a foundation of innovation and performance, announced a new partnership, making Oakley the Preferred Sunglass Provider of the organization.
The partnership between two brands committed to the growth of golf will be activated through different touchpoints throughout the year, including outfitting all AJGA staff with Oakley eyewear, offering all AJGA members an Oakley discount via the Player Center and more.
All AJGA staff and members will have access to the all-new Oakley Targetline, a lifestyle frame with performance features developed specifically for golfers. Whether swinging a driver or reading a putt, Targetline eliminates distractions by giving golfers the technology features they depend on for elite performance in an everyday lifestyle design.
“At Oakley we are committed to pushing the boundaries of what is possible in sport performance and that is the same mentality of all AJGA staff and members – making this partnership a natural fit,” said Cuan Petersen, Vice President, Oakley Global Sports Marketing.
Oakley eyewear comes equipped with Prizm™, a revolutionary lens technology, grounded in decades of research, that has turned eyewear into vital equipment for sports. Prizm is engineered to dramatically enhance detail and help improve performance by providing ultra-precise color tuning, designed for specific environments, including golf. Oakley has two golf specific lenses, Prizm Golf and the all-new Prizm Dark Golf, a darker lens optimized for sunny days.
“We are thrilled to have Oakley as the Preferred Sunglass Provider of the AJGA for 2018,” said Jason Etzen, Chief Business Officer of the AJGA. “Through this partnership, we are able to help our junior golfers play their best out on the course, as well as protect our staff from the sun and its damaging effects.”
About Oakley, Inc.
Established in 1975 and headquartered in Southern California, Oakley is one of the leading product design and sport performance brands in the world. The holder of more than 800 patents, Oakley is a culture of creators, inventors, idealists and scientists obsessed with using design and innovation to create products and experiences that inspire greatness. This philosophy has made Oakley one of the most iconic and inimitable brands on the market, with products that world-class athletes around the globe depend on to compete at the highest level possible. Oakley is known for its High Definition Optics®, which features unparalleled optical clarity and precision along with impact resistance and UV protection, incorporated into all of the brand’s sun, prescription eyewear and premium goggles. Oakley extended its position as the world’s leading sports eyewear brand into apparel and accessories. Oakley has men’s and women’s product lines that appeal to Sports Performance, Active and Lifestyle consumers. Oakley is a subsidiary of Luxottica Group. Additional information is available at www.oakley.com.
About the AJGA
Celebrating its 40th anniversary in 2018, the American Junior Golf Association is a 501(c)(3) nonprofit organization dedicated to the overall growth and development of young men and women who aspire to earn college golf scholarships through competitive junior golf. The AJGA provides valuable exposure for college golf scholarships, and has an annual junior membership (boys and girls, ages 12-19) of more than 6,900 members from 50 states and 60 foreign countries. Through initiatives like the Achieving Competitive Excellence (ACE) Grant, a financial assistance program, and Leadership Links, a service-oriented platform that teaches juniors charitable-giving skills, the AJGA fosters the growth of golf’s next generation.
TaylorMade-adidas Golf became the AJGA’s National Sponsor in 2016 after more than 25 years of support. Rolex, which is in its fourth decade of AJGA sponsorship, became the inaugural AJGA Premier Partner in 2004. In 2017, adidas joined the AJGA as a Premier Partner, serving as the Official Apparel and Footwear of the AJGA.
AJGA alumni have risen to the top of amateur, collegiate and professional golf. Former AJGA juniors have compiled more than 900 victories on the PGA and LPGA Tours. AJGA alumni include Rickie Fowler, Sergio Garcia, Dustin Johnson, Phil Mickelson, Patrick Reed, Jordan Spieth, Justin Thomas, Tiger Woods, Paula Creamer, Ariya Jutanugarn, Cristie Kerr, Stacy Lewis, Brittany Lincicome, Anna Nordqvist, Inbee Park and Lexi Thompson.
Oakley® and Prizm™ are trademarks of Oakley, Inc.
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