True Temper® Announces New Partnership with AJGA

Leader in shaft design to create educational ambassador program

BRASELTON, Ga. – True Temper®, the world’s No. 1 shaft manufacturer, announced its sponsorship of the American Junior Golf Association Monday.

True Temper, which has signed a multi-year agreement through the 2011 season, will offer a unique ambassador program as part of its partnership with the AJGA. As the top shaft among PGA TOUR players, True Temper will bring its expertise to the AJGA and its members with a direct focus on equipment education and player/sponsor interaction.

“True Temper is happy to work with and sponsor the AJGA and its mission,” said Ray Lucas, vice president of sales and marketing for True Temper Sports. “We believe in supporting the best players at all levels of the game and feel this partnership allows us to do just that at the junior level.”

In addition to the ambassador program, True Temper will be featured in the AJGA’s online magazine, The AJGA Insider, and will work with the AJGA to provide players with educational content about custom fitting.

“We appreciate True Temper’s support of the AJGA,” said Jason Etzen, AJGA chief business officer. “True Temper has been a leader in the golf industry for over 70 years and we are excited for the opportunities this partnership will create.”

The leading manufacturer of golf shafts in the world, True Temper Sports is consistently the number one shaft on all professional tours globally. The company markets a complete line of shafts under the True Temper®, Grafalloy® and Project X® shaft brands, and sells these brands in more than 30 countries throughout the world. True Temper Sports is proudly represented by more than 800 individuals in ten facilities located in the United States, Europe, Japan, China and Australia. For more information, visit

The American Junior Golf Association is a 501(c)(3) nonprofit organization dedicated to the overall growth and development of young men and women who aspire to earn college golf scholarships through competitive junior golf. The AJGA, the largest Association of its kind, has an annual junior membership (boys and girls ages 12-18) of more than 5,000 junior golfers from 49 states and 30 foreign countries.

Titleist, the AJGA’s National Sponsor, has been the catalyst and driving force behind the Association’s success since 1989. Rolex Watch USA, which is in its third decade of support, became the inaugural AJGA Premier Partner in 2004. In 2007, after 12 years of support, Polo Ralph Lauren became the AJGA’s second Premier Partner.

AJGA alumni have risen to the top of amateur, collegiate and professional golf. More than 200 former AJGA juniors currently play on the PGA and LPGA Tours and have compiled more than 350 wins. AJGA alumni include Tiger Woods, Phil Mickelson, Jim Furyk, Stewart Cink, Davis Love III, Cristie Kerr, Pat Hurst, Paula Creamer, Brittany Lincicome, Morgan Pressel and Julieta Granada.

For more information, please contact Katie Wilson ( in the AJGA Sponsorship Department at (678) 425-1743.