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Natural Delights to become Preferred Medjool Date of the AJGA

<i>Leading Medjool date brand becomes Preferred Partner of the AJGA</i>
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Braselton, GA – The American Junior Golf Association is excited to announce Natural Delights as the Preferred Medjool Date of the AJGA. The Preferred Partnership will include naming rights to an annual event during the calendar years of 2023 through 2026 as well as a social platform that will promote healthy eating advice to the junior golf community.

Natural Delights® Medjool Dates are a naturally sweet, whole fresh fruit packed with dietary fiber, potassium, and sixteen essential vitamins and minerals. The brand is known for its plump and juicy whole and pitted dates as well as its line of Mini Medjools, which combines Medjool dates, nuts, seeds, nut butters, and dried fruit for easy and nutritious on-the-go snacking.

Natural Delights® is the leading Medjool date brand in the country making investments in developing ongoing health resources and education material. With the goal of helping consumers better utilize Medjool dates every day in their unique life stage and health goals.

Natural Delights ® will partner with the AJGA to increase brand awareness as an AJGA Event Title Sponsor of The Natural Delights – Medjool Dates Junior Championship. The social platform will be centered around healthy eating, title sponsorship at an AJGA event, the AJGA schedule, product sampling for AJGA events and a charitable giving focus around AJGA’s youth development platforms.

Medjool dates are an ideal wholesome snack, especially for young athletes who need foods that provide natural energy and muscle recovery. We look forward to supporting AJGA members as they advance their skills and learn more about the key benefits that Natural Delights products bring to their game.
David Baxter, Director of Marketing, Natural Delights

The sponsorship with Natural Delights will educate junior golfers on the importance of eating healthy and staying fueled during a round of golf. The AJGA Schedule will be changed to the AJGA Schedule presented by Natural Delights.

“The AJGA is thrilled to have Natural Delights join us as the preferred Medjool date of the AJGA,” said Chief Business Officer, Jason Etzen. “We are excited to partner with a brand that will help grow the game and our charitable fundraising efforts, while also promoting healthy eating to our membership for years to come.”

As part of the Natural Delights sponsorship, Natural Delights will donate product for the AJGA to provide to players and parents onsite at all 130 AJGA annual events across the country. The healthy snacks will be displayed on the starting tees on Nos 1 and 10 and available at tournament registration.

Natural Delights will also focus on charitable giving and will help support the AJGA’s Diversity, Equity, and Inclusion initiatives. This includes support of the AJGA’s Achieving Competitive Excellence (ACE) Grant program, which has provided over $5 million in reimbursements to juniors and families and over $1 million directly to The First Tee alumni who were ACE Grant recipients.

About Natural Delights

Natural Delights® Medjool Dates, the leading Medjool date brand in the country, is a naturally sweet, whole fresh fruit grown in Bard Valley at the intersection of Arizona, California and Mexico where it’s very specific set of growing conditions are met. Water conservation, sustainable energy and connection with their community are the pillars of their organization. The Bard Valley Date Growers lead the industry in farming and best harvest practices. Every farm is subject to the same stringent certification process to ensure that every Natural Delights Medjool Date is grown to exacting standards. For more information about Natural Delights, please visit naturaldelights.com.