Since 1995, Ralph Lauren has played a meaningful role in advancing junior golf through its long-standing partnership with the American Junior Golf Association. What began as a tournament sponsorship has grown into one of the AJGA’s most iconic and influential collaborations.
Ralph Lauren has consistently supported the development of young athletes who go on to become collegiate golfers and ambassadors of the game. The brand’s impact is perhaps best represented through the RLX Ralph Lauren Junior Classic, a prestigious Invitational event with deep roots in the AJGA’s history. Hosted at iconic venues through the years such as Liberty National Golf Club and Bethpage Black, the event has welcomed some of golf’s most recognizable names, including Tiger Woods, Morgan Pressel and Lexi Thompson. The tournament remains a highly sought after invitation for AJGA juniors thanks to Ralph Lauren's commitment to excellence, creating an atmosphere that rivals professional events.
"Ralph Lauren has been an integral part of the AJGA’s journey for more than three decades. Their commitment to excellence, tradition, and supporting the next generation aligns perfectly with our mission to develop future leaders through golf."
Over the years, Ralph Lauren’s involvement has gone far beyond tournament titles. In 2006, the brand introduced the Polo Golf Rankings, a performance-based system used to help determine AJGA Invitational fields and Rolex Junior All-America selections. The rankings brought new transparency and consistency, serving as a trusted benchmark for more than a decade.
From 2012 to 2016, Ralph Lauren elevated the junior golf experience as the Official Apparel Partner of the AJGA, outfitting players across the country in their signature style. Over the course of the five years, more than 31,000 junior golfers received iconic Ralph Lauren polos, gifted to members and competitors as a symbol of excellence and tradition. The collaboration not only brought a sense of pride to participants but also reinforced Ralph Lauren’s commitment to celebrating young talent in style.
In 2016, the partnership expanded into the digital space with the launch of #InspiredPerformances, a weekly feature highlighting standout achievements by junior golfers around the world. The stories shine a light on AJGA alumni who are making an impact in college and professional golf, offering current juniors a source of motivation and a look at the exciting paths ahead. Through this initiative, Ralph Lauren celebrated the success stories that define the spirit of the AJGA.
From signature events and national rankings to digital recognition and on-course apparel, Ralph Lauren has remained a constant force in the AJGA’s mission toward DEVELOPING GOLF’S NEXT GENERATION®. Their continued support has shaped the journeys of countless junior golfers and will only expand its influence in the years ahead. With a shared commitment to excellence, tradition, and opportunity, the partnership stands as one of the most enduring and impactful in junior golf.