The Rolex Girls Junior Championship was named the recipient of the 2018 Hospitality Award by the American Junior Golf Association.
Each year, the AJGA presents awards to the tournaments with the best individual hospitality, Junior-Am Fundraising Tournament, charitable giving and volunteer base. Awards are also given to the events with engaged media and social media participation. Finally, the AJGA recognizes the year’s most outstanding golf professional, superintendent and golf course executive of the year, as well as the most improved event, best new event, best Junior Golf Hub Preview Series tournament, best AJGA Junior All-Star Series tournament, best Invitational and overall tournament of the year.
“This is such a special honor to me and completely unexpected,” said Tournament Chair Lisa Hardy. “I grew up playing in AJGA events since I was 13 and felt like the AJGA was a second family to me, so I always hoped one day I could give back to the organization in a meaningful way. Not only was it my first event to chair, but this was our first time to host an AJGA event at the Promontory Club, so receiving this honor is a true compliment to the community and their enthusiasm in putting on an excellent event.”
Hardy comes from a strong family of AJGA supporters: her mom Chris Dernick is the tournament chair for the Presidents’ Day weekend and father Bob volunteers as a rules official at a number of events.
In 2018, Hardy worked with Promontory to create an atmosphere of hospitality throughout the week. Junior golfers had access to a hospitality room at the clubhouse with snacks, games and tournament gifts. Tournament gifts included adidas shoes, range dress and hoodie, as well as a TaylorMade backpack, logoed key chains, roses, nail polish, lip gloss and a beanie hat.
The committee focused on creating fun activities with a “Back Yard BBQ” featuring food, cornhole, ping-pong and a peeps long-drive contest. Players had access to club amenities including bowling, the movie theatre, arts & crafts studio, billiards, indoor basketball and an arcade room. The tournament also featured a Rolex Players Only dinner featuring guest speaker Nicole Roundy, a two-time USA Paralympian snowboarder and childhood cancer survivor.
“This was a team effort,” Hardy said. “Our wonderful committee members, the amazing Promontory facilities, the hospitable Promontory staff, including the golf pros, restaurant staff, cart staff and executives, the welcoming Promontory members and our many devoted volunteers are what made this event special. Everyone was excited to host these fine young ladies and make them feel special and at home. I had members and volunteers tell me how impressed they were with how kind and thankful the players were during the week.”
The tournament excelled in hospitality, thanks to efforts from volunteers on and off the course. This group was outfitted with an adidas tournament shirt and AJGA hat. Many of the AJGA staff members were also housed by Promontory members and stayed on property.
“Having this rare opportunity gave me the desire to make the Rolex Girls Junior Championship the best it’s ever been, and to make it so fantastic that juniors would want to return in the coming years,” Hardy said. “Having played in many AJGA events as a junior, I recognized what makes some tournaments more special and memorable than others.”
The Rolex Girls Junior Championship rotates venues annually and will move to The Golf Club at Briar’s Creek in Johns Island, South Carolina, June 10-14, 2019.
An unrivalled reputation for quality and expertise
Rolex, a Swiss watch manufacture headquartered in Geneva, is recognized the world over for its expertise and the quality of its products. Its Oyster and Cellini watches, all certified as Superlative Chronometers for their precision, performance and reliability, are symbols of excellence, elegance and prestige. The word “Perpetual” is inscribed on every Rolex Oyster. But more than just a word on a dial, it is a philosophy that embodies the company’s vision and values. Hans Wilsdorf, the founder of the company, instilled a notion of perpetual excellence that would drive the company forward. This led Rolex to pioneer the development of the wristwatch and numerous major watchmaking innovations, such as the Oyster, the first waterproof wristwatch, launched in 1926, and the Perpetual rotor self-winding mechanism, invented in 1931. Rolex has registered over 500 patents in the course of its history. A truly integrated and independent manufacturing company, Rolex designs, develops and produces in-house the essential components of its watches, from the casting of the gold alloys to the machining, crafting, assembly and finishing of the movement, case, dial and bracelet. Furthermore, Rolex is actively involved in supporting the arts and culture, sport and exploration, as well as those who are devising solutions to preserve the planet.
About the AJGA
The American Junior Golf Association is a 501(c)(3) nonprofit organization dedicated to the overall growth and development of young men and women who aspire to earn college golf scholarships through competitive junior golf. The AJGA provides valuable exposure for college golf scholarships and has an annual junior membership (boys and girls, ages 12-19) of more than 7,000 members from 50 states and 60 foreign countries. Through initiatives like the Achieving Competitive Excellence (ACE) Grant, a financial assistance program, and Leadership Links, a service-oriented platform that teaches juniors charitable-giving skills, the AJGA fosters the growth of golf’s next generation.
TaylorMade and adidas are the AJGA’s National Sponsors, supporting the AJGA for more than 25 years. TaylorMade has served as the Official Ball of the AJGA since 2016. adidas has been the Official Apparel and Footwear of the AJGA since 2017. Rolex, in its fourth decade of AJGA sponsorship, became the inaugural AJGA Premier Partner in 2004.
AJGA alumni have risen to the top of amateur, collegiate and professional golf. Former AJGA juniors have compiled more than 900 victories on the PGA and LPGA Tours. AJGA alumni include Rickie Fowler, Sergio Garcia, Dustin Johnson, Phil Mickelson, Patrick Reed, Jordan Spieth, Justin Thomas, Tiger Woods, Paula Creamer, Ariya Jutanugarn, Cristie Kerr, Stacy Lewis, Brittany Lincicome, Anna Nordqvist, Inbee Park and Lexi Thompson.